Why an LLC? Protects us personally, lets us split ownership 50/50, and unlocks business credit cards with bigger sign-up bonuses. We start as an LLC — switch to S-Corp later when we're clearing $50k+ profit and the tax savings actually make sense.

The gap: Latinos are 65M+ in the US, spend $56B/year on leisure travel — yet there is ZERO dominant NYC Latino travel duo on YouTube. No Dominican + Puerto Rican pair. No "first-time travelers from the hood." The closest comparables (Xiaomanyc, Kieran Murray, Drew Binsky) prove the format works — but nobody's done it with NYC slang and Latino culture. That's our lane.

Why "YERR" works as a brand: It's a real NYC greeting rooted in AAVE, Puerto Rican Spanish, and Yiddish — the city's multicultural DNA in one syllable. It's simple enough for anyone to say, foreign enough to create genuine confusion abroad, and inherently participatory. Every country = new reactions, new comedy, new content. The format never runs out because the world never runs out of people. Xiaomanyc (6.4M subs) proved the NYC-meets-world formula. Kieran Murray proved "teach locals your greeting" goes viral. We combine both — and add the Latino lens nobody else has.

This is the thing that makes it feel real. Hotels and brands now prefer micro-influencers (1k–100k) over big accounts because smaller audiences have higher engagement and better ROI. A tight media kit gets us comped at 1k followers — others wait until 50k. Build it before we need it.